Learning Series

Analytics

A practical, step-by-step Analytics series — work through the lessons in order, or jump to the one you need.

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5

lessons

~49

Estimated Time (min)

Beginner

Difficulty Level

This series breaks Analytics down the way we'd explain it to a new hire — short lessons, one idea at a time, each ending with something you can do today rather than just theory to remember.

  1. Reading Google Analytics 4 Without Getting Overwhelmed

    9 min Beginner

  2. Setting Up Goals and Conversions

    10 min Beginner

  3. Understanding Traffic Sources and Channels

    9 min Beginner

  4. Building Your First Custom Report

    11 min Intermediate

  5. Turning Analytics Data Into Decisions

    10 min Intermediate

What You'll Learn

  • The core concepts of Analytics explained in plain language, with no assumed background knowledge.
  • A repeatable, step-by-step process you can apply to your own website, ad account, or content calendar.
  • The common beginner mistakes in this area, and how to avoid or fix them.
  • How to measure whether what you did actually worked, not just whether you did it.

Who This Is For

This series is written for beginners and small-business owners doing their own Analytics work — no agency background required. If you've completed Digital Marketing Basics or already know the fundamentals, you're ready to start here.

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Frequently Asked Questions

Do I need to complete the lessons in order?

We recommend it for your first pass — each lesson is written assuming you've read the ones before it in the same series. After that, feel free to jump back to any lesson as a reference.

How often is this series updated?

We review and refresh lessons regularly, and add new lessons to the series over time — check the "Last updated" note on each lesson for specifics.

What should I do after finishing this series?

Head back to the Article Hub and pick a complementary topic — most people who finish one series continue into a related one within the same week.

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