Content Marketing
The Skyscraper Technique: A Practical Walkthrough
The skyscraper technique — find a popular piece of content, make something better, then promote it to the…
Learning Series
Content Marketing
A practical, step-by-step Content Marketing series — work through the lessons in order, or jump to the one you need.
This series breaks Content Marketing down the way we'd explain it to a new hire — short lessons, one idea at a time, each ending with something you can do today rather than just theory to remember.
This series is being written — new lessons are added regularly. Check back soon!
What You'll Learn
- The core concepts of Content Marketing explained in plain language, with no assumed background knowledge.
- A repeatable, step-by-step process you can apply to your own website, ad account, or content calendar.
- The common beginner mistakes in this area, and how to avoid or fix them.
- How to measure whether what you did actually worked, not just whether you did it.
Who This Is For
This series is written for beginners and small-business owners doing their own Content Marketing work — no agency background required. If you've completed Digital Marketing Basics or already know the fundamentals, you're ready to start here.
Frequently Asked Questions
Do I need to complete the lessons in order?
We recommend it for your first pass — each lesson is written assuming you've read the ones before it in the same series. After that, feel free to jump back to any lesson as a reference.
How often is this series updated?
We review and refresh lessons regularly, and add new lessons to the series over time — check the "Last updated" note on each lesson for specifics.
What should I do after finishing this series?
Head back to the Article Hub and pick a complementary topic — most people who finish one series continue into a related one within the same week.