Analytics

Turning Analytics Data Into Decisions

Lesson 5 of 5 10 min Intermediate

Key Takeaways

  • Data without a decision attached is just trivia — always ask “what would we do differently” before pulling a report.
  • Compare against a previous period or a goal, not in isolation — a number alone rarely tells you if it's good or bad.
  • Small, repeatable weekly check-ins beat sporadic deep-dive analysis sessions for most small marketing teams.

Start With the Decision, Not the Dashboard

Before opening a report, decide what decision the data needs to inform — this keeps analysis focused and actionable.

Context Makes a Number Meaningful

A metric like “500 sessions” means nothing alone — compare it to last month, last year, or a target to know if it’s good news.

Build a Weekly Habit

A consistent 15-minute weekly check-in on your top 3 metrics compounds into better decisions faster than occasional deep dives.

Published — Last updated

Min Khant

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