Analytics

Setting Up Goals and Conversions

Lesson 2 of 5 10 min Beginner

Key Takeaways

In GA4, conversions are just events you mark as important — there's no separate “goals” system.
Define your top 1-3 conversions before building dashboards, or every report becomes noise.
Test every conversion event yourself before trusting the data it reports.

Any event — a form submission, a newsletter signup, a purchase — can be marked as a conversion in GA4’s admin settings.

Pick the 1-3 actions that matter most to your business goals before adding more — too many tracked conversions dilutes focus.

Trigger each conversion event yourself and confirm it appears in Realtime before relying on the reported numbers.

Published March 31, 2026 — Last updated March 31, 2026

Min Khant