Why Go Beyond Standard Reports
The default reports are a starting point — Explorations let you combine exactly the dimensions and metrics your business actually needs to see together.
A Simple First Exploration
Try a free-form table: landing page as the dimension, sessions and conversions as the metrics — a genuinely useful view in under five minutes.
Saving Time With Saved Reports
Once a report is useful, save it and share access with your team so no one has to rebuild it from scratch each week.