Analytics

Building Your First Custom Report

Lesson 4 of 5 11 min Intermediate

Key Takeaways

  • Explorations in GA4 let you build custom reports beyond the standard fixed dashboards.
  • Start with a simple table: one dimension (e.g. landing page) and one or two metrics (e.g. sessions, conversion rate).
  • Save and share reports with your team instead of rebuilding the same view every week.

Why Go Beyond Standard Reports

The default reports are a starting point — Explorations let you combine exactly the dimensions and metrics your business actually needs to see together.

A Simple First Exploration

Try a free-form table: landing page as the dimension, sessions and conversions as the metrics — a genuinely useful view in under five minutes.

Saving Time With Saved Reports

Once a report is useful, save it and share access with your team so no one has to rebuild it from scratch each week.

Published — Last updated

Min Khant

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