A well-structured Google Ads account is easier to optimize, cheaper to run, and far less stressful to manage. Here’s the structure we recommend for first-time advertisers in Myanmar.
Campaign, Ad Group, Keyword
Group tightly related keywords into small ad groups (5–15 keywords) so your ad copy can speak directly to what the searcher typed.
Budget & Bidding
Start with manual CPC or Maximize Clicks while you gather conversion data, then graduate to Target CPA once you have at least 30 conversions.
Negative Keywords
Review the search terms report weekly and add irrelevant queries as negatives — this is the single highest-leverage habit for new advertisers.
