iOS privacy changes reshaped Meta targeting years ago, but advertisers who adapted are still winning. Here’s what actually moves the needle today.
Broad Targeting + Strong Creative
Meta’s algorithm often outperforms manual audience stacking now. Let it find buyers, and put your effort into creative testing instead.
First-Party Data
Build custom audiences from your own email list and website visitors — this data is more reliable than anything Meta can infer post-iOS14.
