GA4’s Event-Based Model
Unlike older analytics tools, GA4 tracks everything as an event — a pageview, a click, a scroll — giving more flexibility but a steeper learning curve.
Three Reports to Start With
Realtime confirms tracking is working, Acquisition shows where traffic comes from, and Engagement shows what people do once they arrive.
A Better First Metric Than Pageviews
Engaged sessions — visits with meaningful interaction — tell you more about content quality than raw traffic volume alone.
