Title Tags That Earn Clicks
Write titles for the human scanning results, not just the algorithm — a clear benefit or number often outperforms a keyword-stuffed title.
Structuring Content With Headings
Use a single H1 for the page title, then H2s for major sections and H3s for sub-points — this outline doubles as a readability aid.
Internal Linking
Link out to other relevant pages on your site using descriptive anchor text — this helps readers and spreads ranking authority internally.